Nori Loves Mama Bruce!

North West and Bruce Jenner

BRUCE JENNER refuses to announce his new female name – but The National ENQUIRER can reveal that KIM KARDASHIAN's daughter, North West, loves her “Mama Bruce!”

That’s the term of endearment that the 23-month-old toddler has come up with for her transitioning grandpa!

“It was Nori’s idea,” a family insider told The ENQUIRER.

“She’s been calling him ‘mama’ ever since he started growing his hair longer. Now Bruce has asked all of his grandchildren to call him ‘Mama Bruce.’

“Bruce is very maternal now, and lights up when he hears the name!”