LA TOYA JACKSON has launched her own reality show “Life with La Toya” – but sources say there’s nothing “real” about it!

The 56-year-old entertainer claims she’s looking for love on the OWN series, even though family friends say she’s already in a longtime relationship with her manager, Jeffre Phillips.

“La Toya didn’t have enough material to fill 10 episodes, so she decided to pretend she’s looking for a boyfriend,” a show insider told The ENQUIRER.

“But she’s been with Jeffre for years. He’s featured on the show as La Toya’s ‘business partner and close friend,’ but everyone who knows them personally knows they’re in a relationship. The series will show her on several ‘dates,’ but they’re not real. Jeffre is going along with it because he wants the show to be a success.”

During the series’ opening episode, La Toya chats with her BFF Kathy Hilton, party-hearty socialite Paris Hilton’s mom, about her abusive relationship with her late ex-husband and manager, Jack Gordon.

LA TOYA AND JACK DIVORCED IN 1997, but she has claimed the marriage was never consummated.

On “Life with La Toya,” she claims that as a Jehovah’s Witness, she’s never really dated. But reports have linked her to Liza Minnelli’s ex-husband David Gest, rock and roll legend Chuck Berry, the late singer Bobby DeBarge and R&B crooner Howard Hewett.

“La Toya is trying to make her show a hit,” said the source. “But she should be honest with her fans so they don’t tune her out.”