Many Dog Owners Would Sacrifice Relationships For Their Canine Companions, Survey Finds

For many Americans, the bond with their dog rivals — and sometimes exceeds — their relationships with people, with a surprising number admitting they would dump a partner to save their dog.

A new survey of 1,900 U.S. dog owners and 100 veterinarians conducted by Talker Research on behalf of pet wellness company Spot & Tango reveals that one in seven would end a romantic relationship if it meant extending their dogs life by just three years. This sentiment is strongest among millennials, with 16% saying theyd choose their pet over their partner.

The survey paints a picture of deep devotion among dog owners. Nearly all respondents (93%) said their dogs health is as important or more important than their own. Specifically, 52% believe their dogs well-being is just as critical, while 41% place it above their own.

Gen Z respondents were particularly dog-devoted, with 74% saying they would pay to clone their dog if possible. Nearly half (43%) said theyd give up their favorite meals to add three years to their dogs life. Other generational sacrifices include millennials and Gen Xers giving up coffee (41% and 42%, respectively), and 42% of baby boomers saying theyd tolerate all their entertainment being spoiled.

When asked about steps theyd take to help their dogs live longer, 64% cited improving their pets diet, while 58% would increase the number of walks and 56% would use dietary supplements. Dental care was also a priority for 42% of owners.

Paying more for premium food was not out of the question either. A large majority (96%) said they would spend more per meal if it meant improving their dogs health. Gen Z again stood out, with 31% willing to spend over $10 per dog meal, compared to 21% of millennials, 20% of Gen X, and 11% of baby boomers.

Daily routines also reflect the close human-canine bond. Most owners snuggle or kiss their dog an average of six times per day. Popular shared activities include watching TV (69%), exercising (64%), napping (58%), and eating meals together (55%). Gen Z dog owners stood out again for their preference to dine in sync with their pets (63%).

“This research shows just how deeply bonded people are with their dogs — not just emotionally, but in the daily choices they make,” said Russell Breuer, Founder and CEO of Spot & Tango. “Its clear that for many, investing in a dogs health and longevity isnt just a priority — its a reflection of how we define family and quality of life. Having served over 100 million meals to dogs across America, we’ve seen firsthand how all of these things can help dogs live longer, healthier lives.”

Among the veterinarians, 96% said diet plays a crucial role in canine longevity. Most (80%) said they frequently recommend dietary changes, while 48% noted that nutrition is often neglected. Other overlooked areas include routine vet visits (51%) and dental care (42%).

Vets also said they wish pet owners would consistently adopt wellness practices including routine vet checkups (48%), regular dental care (47%) and a high-quality diet (33%).

“These findings clearly demonstrate that preventative care and a high-quality diet are the absolute best investments pet owners can make in their dog’s long-term health,” said Stephanie Liff, a New York City-based vet and practice owner who also serves as Spot & Tangos vet advisor. “I strongly recommend comprehensive annual check-ups, routine in-home dental care and professional comprehensive dental cleanings. These proactive measures, combined with proper nutrition, form the cornerstone of preventing serious health issues before they develop, rather than treating them after they’ve taken hold.”