UPDATE: 11:00 AM EDT Is FRANCO an Insta-CREEP or is this another one of his PR fueled “art” projects?!

James Franco confessed to being a bad social media boy on Live with Kelly and Michael!  

"I'm guess I'm, you know, embarrassed, and I guess I'm just a model of how social media is tricky," Frnco said, admitting "bad judgment."

"In my position, not only do I have to go through the embarrassing rituals of meeting someone, but sometimes it gets published for the world."

Naturally, Franco brought up the Instagram pick-up himself on the AM chatter.

As we said previously another PR-fueled gimmick for his new film Palo Alto where Franco plays a coach carrying on a relationship with one of this team’s teen player.

PREVIOUSLY: Franco, 35, or an impostor, reportedly tried to hook up with a 17-year-old girl at her NYC hotel room through the teen beat social media site. 

Lucy Clode, a teen tourist from Scotland, was in New York this week with her mother when she met jaunty James in front of the B’way theater where he’s trodding the boards in “Of Mice and Men." 

After the two met, Lucy lenses a cell phone Instagram video with Franco and he reportedly told her, "You gotta tag me." Clode did.

And then the famed movie star and erstwhile goofball and the Scottish babe in arms began allegedly flirting.

The exchange between Franco and Clode can be seen in screen shots (via Gawker), that were originally uploaded and removed from Imgur.

"Who are you with, do you have a bf, when is your bday?" the possibly fake Franco asked the young blonde.

"Nearly 18, my mum and not if you're around," Clode replied of turning legal this May and having a significant other.

Franco's Instagram name @jamesfrancotv continued asking for her phone number and where she was staying.

Then the convo moved to a more secure iPhone exchange. Clode who was not convinced she was actually talking to Franco so she requested picture proof.

"I will meet you if you write my name on a piece of paper then send it to me with your face also in the picture, please," she wrote.

The caller sent a pic of what appears to be Franco holding up a paper that read "Lucy" .

Clode told Franco that she would come back when she was 18, saying her Scottish friends "will never believe her" that they spoke.

"Don't tell," the mystery man texted back.

As news of the alleged imbroglio spread like wildfire the totally confirmed James Franco took to Twitter, saying "I'm not! I hope parents keep their teens away from me. Thank you."

Following Franco’s official denial, Clode deleted her Instagram account yesterday. Franco’s rep has yet to comment to media.

So, hoax or art project PR heresy? Guilty or innocent? YOU be the judge.