Keeping Up With The KARDASHIANS ratings nose-dive as popularity plummets.

The once uber-popular “reality” show beens on a steady decline over the last four seasons, RadarOnline reported

.In fact, the show has lost nearly 1 million viewers per episode since Season 5.

In 2010 Season 5 premiered with a whopping 4.67 million viewers and held steady with an overall season average of 3.39 million.

Throughout the next three seasons the show entered into a downward spiral and Season 8 finale that aired Dec. 1, 2013 raked in a disappointing 1.96 million viewers.

As previously reported with all their scandals and shenanigans, the Kardashians are now bad for business.

Even “Yezzus” himself has been affected by the nose-diving K Klan.

Since getting romantically involved with Kim,  baby daddy Kanye West's "likability" has nosedived by a whopping 66 percent, according to the influential Q Scores, a closely watched measure of recognition and popularity that marketers use to evaluate celebrities’ appeal.

If the KUWTK numbers continue to sink, TV viewers may soon be free of their mind-numbing brand of “drah-ma”.