SEX NEARLY KILLED HEFNER

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Hugh Hefner, the pajama-clad founder of the Playboy magazine empire cheated death during a raucous lovemaking session with a young Playmate, a blockbuster new book reveals.

Now 82 and starring in the TV reality show The Girls Next Door, Hef gave hours of interviews for the sizzling new tell-all, Mr. Playboy: Hugh Hefner and the American Dream– and The ENQUIRER has an exclusive sneak peek.

"Hefner divulges he almost died doing what he loves best while he was dating Playboy ‘Playmate Sondra Theodore," said a publishing source familiar with the book.

The incident happened when Hef and Sondra, the July 1977 Playmate, were in bed making love with a small sex toy. Somehow, the toy became lodged in Hef’s throat.

"He fell back on the bed, unable to breathe. But Sondra didn’t realize what had happened," said the source.

"Then Hef began choking and was about to pass out. Sondra quickly started pumping his chest until the toy was dislodged. What a way that would have been for him to go!

"Hef made a complete recovery," revealed the insider.

"He got a whole new lease on life when he was introduced to Viagra in 1998."

For the full story – pick up The ENQUIRER – on sale now!