"HASSEL THE HOFF" PUMPS UP DA JAMS

YO, YO . . . WHOA! Rap legend Ice-T's laying his street cred on the line by launching the bro' he believes is the baddest baaddaaass hip-hopper since Eminem -- "Hassel the Hoff"! NOT kidding, y'all! Ice-T's producing a rap album by his surprise prot?g? -- "Baywatch" funky hunk David Hasselhoff, whose musical peak was scoring some hits on the German charts warbling soft rock. But Hasselhoff ain't just a white-bread beach boy, insists Ice-T. "The man is a legend, and we are going to show a whole new side of him. 'The Hoff' will surprise people with his rap skills and humor." (Yo, I'm jiggy wid dat!)