COURIC ADDRESSES RATINGS SLUMP

Published on: October 31, 2006
COURIC ADDRESSES RATINGS SLUMP

Katie Couric refuses to let criticism about her CBS Evening News ratings get her down. Couric tells USA Today she is hopeful that the ratings slump with soon make an upward turn. A first place ratings finish was "never an expectation by anyone at CBS News, and it shouldn't have been an expectation by anyone in the outside world. Viewing habits are slow to turn around." Couric added, "Rome wasn't built in a day and neither will The CBS Evening News. It's a process, and being in the middle of the process, while it's sometimes challenging and can be frustrating, that's really in many ways the fun part."