In the aftermath of the Miley Cyrus "Nudie-Gate" controversy ratings for her popular Disney program Hannah Montana have nose dived.

The audience for last Sunday’s ep plummeted 24% from the previous week.

Mouse House prez and CEO Bob Iger spun the facts like a whirligig, "The Hannah Montana/Miley Cyrus franchise is incredibly robust."

Meanwhile they’re grooming 15-year-old Latina cutie Selena Gomez to star in the next money sucking series Wizards of Waverly Place.

Historically, kid-vid franchises are super-hot for about 18 months than sink faster than the Titanic (the boat – not the movie, kids).

Heck, in another, two years MC will be NC-17 and ripe for a Jamie Lynn Spears makeover – complete with white trash BF and bun in the oven.