MATT LAUER personally called the CEO of Comcast, Brian Roberts, and pressured his boss to air a Hurricane Sandy relief concert to help those devastated by the tragedy.
"Matt was on the phone calling BRUCE SPRINGSTEEN, JON BON JOVI, and STING to ask them to participate in the relief concert he was organizing to benefit the victims of Hurricane Sandy.
"No one asked Matt to do this, it's something he wanted to do.
“Matt's family evacuated from their home in the Hamptons before the storm hit, and they are safe. However, Matt knows how lucky he is, and has personal friends that have been devastated by ," a source told RadarOnline.com.
"Matt wants to use his media platform to do everything he can to help everyone affected by the storm. Matt was getting a little resistance from the honchos at the network about airing a concert so soon after the storm, and on a Friday night.
“So Matt personally called Brian and made his case for the special, and the celebs he has lined up for it. Brian gave the green light to air the concert on Friday night, and Matt was very grateful.
"Matt wasn't going to take no for an answer."
Hurricane Sandy: Coming Together will be hosted by Matt and the special airs TONIGHT on NBC, Bravo, CNBC, E!, MSNBC, on the East Coast at 8 p.m., and will be tape delayed on the West Coast.
Money donated will be given to the Red Cross.
YOU CAN HELP NOW: Red Cross Hurricane Aid | RedCross.org