Kmart dumps Martha Stewart for ex-Angel Jaclyn Smith!
The mall magnate’s introducing a new line of bed-bath products by former Charlie’s Angels Jaclyn Smith replacing the Martha Stewart linen line.
Sears Holdings Corporation, the Kmart parent company, said it terminated Martha Stewart, because her contract demanded too high a price in guaranteed royalties to Kmart.
Jaclyn Smith first endorsed her apparel line at Kmart 23 years ago and is a natural extension of one of the retailer’s first celebrity brands.
Stewart’s star has been on the decline since her federal prison sentence despite a much ballyhooed comeback.
Her prime time Apprentice spin-off got clobbered when pitted against Lost and was not renewed for a 2nd season.