JEN ANISTON may not be able to hold a man but she CAN  hold men’s attention as she heats up new ad campaign- totally topless.

The unlucky in love queen steams up a series of B& W shot to promo her new scent, Lolavie

"It’s been a year-and-a-half journey," Aniston  told WWD. "I’d been asked to do things before, and it never felt organic. But when (they) approached me to be involved with the process from inception to fruition, I thought, ‘This could be a creative expression.

"It wasn’t just about showing up for a shoot and putting my name on the bottle," Jen ‘splained.

"I felt like a little chemist. It’s turned out to be an extension of myself as opposed to slapping my name on something."

"I am not a big perfume-y fragrance fan.

"I want people to go ‘what is that? You smell great!’ But most of all, I wanted it to smell natural."

The name Lolavie roughly translated from French means "laughing at life".

It has nothing to do with the Kinks song "Lola".

Nor La Jolie.