DISCOUNTS IN THE DRESSING ROOM AT HEIDI'S NEW SEX SHOP

Published on: December 30, 2003

HEIDI FLEISS has a new racket.

The infamous former "Hollywood Madam" is back in business, catering to clients willing to pay for a sensual experience.

Only this time, instead of getting customers to take OFF their clothes, she's trying to get them to put clothes on -- at her new L.A. boutique!

The shop will feature sexy garb, like personalized panties emblazoned with the words "Heidi's No. 1 Girl."

"We're not open yet," Heidi told Planet Tab in an exclusive interview, "but I expect to be after the first of the year. We're still doing some work on the interior, although I am willing to let serious buyers in to shop before the official opening."

The boutique's name? Hollywood Madam, of course.

The decor? Nude artwork and an antique bathtub that blows bubbles.

The unique twist? A dressing room equipped with a Web camera. Customers who allow themselves to be shown on Heidi's pay-per-view Internet site while in the dressing room will get a price break on merchandise.

"That was actually my brother's idea," she told Planet Tab. "You can get 20 to 30 percent off just by using that dressing room. We're even remodeling its interior to make it look like a bordello."

Heidi, who spent 20 months in prison for money laundering, tax evasion and attempted pandering, was accused at trial of running a high-priced prostitution ring. But she says her new venture is completely legit.

"It's gonna be a huge success," she promises. "Obviously, I have a great business sense."