BrewDog, the Scottish craft brewer about to open its new U.S. facility in Columbus, Ohio, has today announced an audacious twist on its U.S. crowd-funding initiative, Equity for Punks USA, with a plan to gamble millions of dollars on the roulette table.
The community-fueled business, which has raised in excess of $32 million through crowd-funding for its U.K. business since 2009, will now involve its U.S. Equity for Punk shareholders in the ultimate double or nothing gamble. All investors in the U.S. brewery now have the chance to double their stake in the business — one of the fastest growing beer brands in the world — when founders James Watt and Martin Dickie place a bet on red or black in February 2017.
Given the current levels of investment and impressive early interest in Equity for Punks USA, the founders expect to gamble millions of dollars in a single bet.
James Watt, co-founder of BrewDog, commented: “In 2009, we tore up convention and reinvented small business finance with Equity for Punks. And now with one crazy bet we are going to shake the yawn-inducing financial establishment to its foundation. For too long Wall Street has gambled with your money. F**k Wall Street. With Big Bet, we are putting you in the driver’s seat.”
“One spin, with potentially millions of dollars on the line. We win together, we lose together,” he added. “This is investment for the mavericks and non-conformists, for whom impatience is a virtue. Bigger, faster, bolder. Double the risk, double the upside.”
Get more information here. https://www.brewdog.com/usa/equityforpunks
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