Anne Hathaway has a brand new gig as a Lancôme’s spokesmodel and brand ambassador. As of this fall, The Devil Wears Prada star will front Lancôme’s as-yet unrevealed new fragrance in print and, most likely, TV ads.
“Anne Hathaway is a radiant young woman who perfectly embodies modern femininity,” Lancôme International president Odile Roujol said in making the announcement. “We know she will portray all the passion and excitement of our new fragrance, to be launched throughout the world in September 2008.”
